At the same time, 's parent company was re-branded as Twitch Interactive to represent the shift in focus – was shut down in August 2014. In October 2013, the website had 45 million unique viewers, and by February 2014, it was considered the fourth-largest source of peak Internet traffic in the United States. The popularity of Twitch eclipsed that of its general-interest counterpart. Content on the site can be viewed either live or via video on demand. It was introduced in June 2011 as a spin-off of the general-interest streaming platform. ![]() ![]() It is operated by Twitch Interactive, a subsidiary of, Inc. ![]() Twitch is an American video live streaming service that focuses on video game live streaming, including broadcasts of esports competitions, in addition to offering music broadcasts, creative content, and " in real life" streams.
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